Jenny Maenpaa smiles at the camera

Hi, I’m Jenny

My name is Jenny Maenpaa and I’m a licensed clinical social worker, work-life wellness expert, leadership coach, best-selling author, public speaker, dedicated philanthropic fundraiser, and certified overthinker.

I help people live their best lives.

Jenny working virtually with a client

Who I work with…

Nonprofits and Social Impact Organizations

  • Mission-driven organizations who realize that no money, no mission

  • Professionals who recognize that it doesn’t have to be this hard to have an impact

  • Companies who want to do good and do well

Work-Life Wellness Programs and Public Speaking

  • Anyone who believes that we have reached a collective inflection point where the choices we make now about the way we work will make or break us going forward

  • Human Resources and Employee Assistance professionals who want to be supportive of both employees and company policies

  • Nonprofit professionals who are are in need of some hope about their own agency

  • Company culture-setters who need expert support in learning how to change mindsets and habits for long-term success

Jenny Maenpaa appears on NY1 Television to discuss Overthinking

How did I get here?…

I’ve always been a high achiever. Throughout my 20s, people were always praising me for my accomplishments but I never stayed in the celebration for very long before setting my sights on the next accolade. I kept reaching for the next brass ring and never enjoyed what I had achieved so far.

By the time I turned 30, I had prestigious fellowships, multiple advanced degrees from well-known institutions, and numerous awards under my belt. Yet I was burned out and couldn’t understand why I was so unhappy… I had accomplished everything I’d ever worked for! Every time I went to a therapist to try to understand this cognitive dissonance, they’d shrug helplessly and tell me there was “nothing wrong with me” because I didn’t fit any neat diagnoses. I wasn’t able to get any support for my spinning thoughts.

Forward in Heels Coaching

I finally learned through my own research that I, and millions of other successful and driven millennial women, have high-functioning anxiety. This is not a diagnosable disorder, and in fact it is the driving force behind so many of our successes while also keeping us stuck in a cycle of overthinking, analysis paralysis, and self-criticism… so I created my own support, drawing from all of my education, experience, and expertise up to this point.

I started Forward in Heels as a boutique coaching practice that catered exclusively to all of the other women—like me—who felt alone in their dissatisfaction because they checked society’s boxes. I created an evidence-based trademarked framework to specifically address the challenges of achieving work-life wellness. I delivered these interventions through 1:1 coaching, group coaching, public speaking engagements, a podcast, a published book, and a trademarked self-paced course for 10 years, from 2015-2025, when we closed our company’s doors to new clients.

New York City Psychotherapy Collective

In 2018, I founded my private therapy practice, the New York City Psychotherapy Collective, a completely virtual therapy practice for busy New Yorkers ready to make permanent changes. Living amidst the excitement of New York, it can be hard to find a center. There is always pressure to perform at a high level, to always be “on,” and to compete with everyone else as well as internally. Always pursuing the next gold star, promotion, or opportunity, constantly comparing success to others, can feel like life is happening passively, without any control over it. Self-care is essential in this fast-paced world. I assembled a team of expert therapists who provide high-quality services on their clients’ schedules to deliver measurable results.

Now with over a dozen providers, our entire practice uses the same approach, which is a combination of psychodynamic and cognitive behavioral therapy (CBT), to improve well-being through personal growth and change. Psychodynamic therapy offers insight for growth by exploring past experiences and hidden influences, helping to gain self-awareness and fresh perspectives to navigate life's challenges. CBT equips with the skills for change, like tools to identify and challenge negative thinking patterns. Together, our therapists use the two approaches plus their own unique set of skills to help build new and healthier habits so clients can design a more fulfilling future.

Nonprofit Fundraising

As a major extrovert (seriously - I maxed out the E score in the ENTJ of Myers Briggs!), I have an incredible, successful, and well-connected network in New York City and throughout the world. I have been lucky enough to be a part of many nonprofit and charitable organizations, such as the Charles and Lynn Schusterman Family Philanthropy, Teach For America, the Daughters of the American Revolution, New York University’s Women’s Alumnae Initiative, and iMentor, to name just a few. In my volunteer capacity, I have marshaled resources, whether time, talent, or treasure, to further the mission-driven work, resulting in improved outcomes for our most vulnerable communities.

True societal changes can only come from a combination of micro, mezzo, and macro interventions, and I believe that we can make workplaces more supportive and better equipped to foster employee success by bringing the research that we know about how people work best into company practices.
Someone with Jenny Maenpaa - One on One talking

The Mission…

To amplify empowerment from within

“Empowerment from within” means fostering the belief that you actually do have the power to change something—from your own habits to your larger circumstances to conditions for others.

I want to challenge people to stop and think differently about their circumstances, choices, and communities. I want to support them on their journey to “What if…” so they can see the possibilities that can unfold.

These insights and actions can come at the individual level, the organizational level, or the systemic level. When we combine all three, that’s when we will see true generational change.

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